Protecting your Online Brand

3 Primary Ways To Protect Your Company’s Reputation Online The Internet can do wonders for your business – both in a positive way and a negative one. What will your prospective and current customers learn about your company? Are you taking any kind of steps that will safeguard your company’s online reputation? If not, then

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How Much Does SEO Cost?

What’s The True Price Point Behind A Successful SEO Marketing Strategy? Search engine optimization, commonly referred to as SEO, is a widely used Internet marketing strategy that helps to bolster the awareness of a brand, build a list of targeted traffic and promote a company’s performance in Google, Bing, Yahoo or other search engines’ search results. 

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The Local SEO Explosion

SEO is not Just for Fortune 500 Companies Anymore Google, Yahoo, Bing and even some lesser known search engines are among the most effective marketing platforms for offline businesses or brick and mortar stores today.   You must optimize your content for local searches, you must be active on social media, and you must be

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What Is The Google Sandbox?

One of the more common questions I am asked is the timeframe involved for properly ranking a website. Unfortunately there is no simple answer to this question. There are simply too many factors involved to provide a cut and dry answer. Matt Cutts, head of Google’s Webspam Team, has confirmed there are over 200 factors

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Pay Per Click Advertising is still a Necessary Evil

Search Engine Marketing in Conjunction with SEO Online advertising allows companies, both large and small, to expand their online marketing footprint, to tap into new, highly targeted audiences via search, display or social ads. A properly organized Pay Per Click advertising strategy must include strategic planning, top-notch creative services, and continuous campaign tracking and optimization.  

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Importance of Social Signals

The role that social media plays in a properly structured search engine optimization campaign simply cannot be ignored. Just like any successful business, Google wants to offer the best possible products and services to its customers. And just like any customer, you want the best possible products and services presented to you. Every time you

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