SEO is not Just for Fortune 500 Companies Anymore
Google, Yahoo, Bing and even some lesser known search engines are among the most effective marketing platforms for offline businesses or brick and mortar stores today.
You must optimize your content for local searches, you must be active on social media, and you must be getting great reviews. – Greg Gifford, Director Search & Social, AutoRevo
SEO is no longer limited to “online only” businesses. It has become an extremely important marketing practice that each and every local business with a physical location or local service needs to take advantage of. Local directories such as Google Places and Yahoo Local are replacing the phone book and fast becoming the most meaningful source of new customers for local businesses. With a top notch SEO strategy, your business can achieve better search engine rankings, increased online visibility and a superior ROI much more quickly than ever before.
Basic Local SEO Task List
- Keyword Research: Research, analysis and implementation of the most relevant and effective geo-targeted keywords for your products or services.
- On Page Tasks: Localized URL structure plus geo-targeted meta titles and meta descriptions to help drive targeted local customers to your products or services.
- Local Business Listings: Submissions and optimization for all major local business profile listings. These help support and build your website credibility, while providing more ways to be found online.
- Local Maps: Creation, categorization, submission, and verification of your business profile listings on top local business map websites such as Google Maps, Apple Maps and Bing Maps.
Geo-Targeting is the Present and the Future
According to ConStat, the premier IT marketing data firm, 70% of U.S. households rely on a simple Google search when researching local products and services. Search engines now take into account the user’s geographical location when determining which results to display for any particular search. When a location or service is identified in a normal search query, a large portion of the results page will contain local results. About 20% of Google searches are related to the specific location of the user. That works out to about 3 billion local searches each month.
With so many people searching online for local businesses like yours, can your business afford to be left behind?