Generative Engine Optimization (GEO): Preparing Your Content for AI-First Search
GEO 101: Mastering Search in the Age of AI Generative Engine Optimization (GEO) is the practice of optimizing website content and structure to ensure that AI-driven search engines prominently feature your brand's information in their generated responses. With 61% of workers...
Why User Intent is the Secret Weapon of Successful SEO (Updated 2025)
What is User Intent and Why Should You Care? Let me share something I've learned after years in the SEO trenches: understanding user intent is everything. User intent refers to the underlying reason or goal a person has when typing a search query into a search engine – essen...
What Happens When You Stop an SEO Campaign? (Updated 2025)
The Truth About Rankings Decline, Traffic Loss, and Recovery Costs When SEO Maintenance Ends When you stop an SEO campaign, your website's search engine rankings will gradually decline over time, leading to less organic traffic and reduced visibility online. I've witn...
Digital Marketing Glossary
The SEO Terminology Guide Search Engine Optimization (SEO) can sound much like a foreign language to some of you who are unfamiliar with the topic. Search Engine Optimization (or SEO) is the process whereby one goes about updating or enhancing a website so that it stands a g...
Easy Online PR for Small Biz Owners with HARO
Leveraging HARO for Brand Exposure Some of you may already be familiar with HARO. For those that aren’t, I sincerely hope this article opens your eyes to the possibilities of this platform. HARO is an acronym that stands for Help A Reporter Out. It’s also a fantastic online...
Troubleshoot Your SEO Issues Using the Wayback Machine
Take Your Website Back to the Future Website updates can be a huge headache. Anytime you make major design, code or content changes to your website, you run the risk of an unforeseen bug throwing a monkey wrench into your plans. On top of that, you need to be wary of the con...
What Does Google Want? Two Crucial SEO Ranking Factors
One Big SEO Mystery Demystified The Google Search Engine Ranking Algorithm is one of life’s great mysteries. Or is it? They’ll never reveal exactly how the algo works but we can make an educated guess as to the most important ranking factors. Legend has it there are 200+ dat...
Wix SEO: Hyperlocal Marketing for SMB Websites
Hyperlocal marketing is nothing new. In fact, it’s one of the oldest marketing techniques known to man. Picture the billboards you pass on the way to work that advertise local restaurants. That’s hyperlocal marketing. What about the sign on your neighbor’s lawn that th...
Keyword Research Simplified 2019
Is Your Keyword Research Costing You Time & Money? Proper keyword research is the basis for all digital marketing. Content marketing, pay-per-click ads, social media marketing – they all begin with putting together a seed list of keywords that makes sense. If you’re not targ...
Instagram Hashtag Research for Maximum Visibility
You're Not Using Hashtags the Right Way The simple fact is your business needs a strong social media presence. Whether you operate a traditional local brick and mortar business or a nationwide conglomerate, there are no more excuses for a poor social footprint. Today’s socia...